Niigata has developed as a key hub city for transportation
and was an area with the largest population in Japan.
People gather, and it creates the beat of people's lives.
Craftsmen, to create fulfilling life, they kept improving
their skills and developing new tools,
and they helped to develop the manufacture in Niigata.
No matter how much time passes
their spirits are inherited.
It is everlasting, and enthralls you.
“Products from Niigata are useful and elegant.”
We want you to find out yourself with 10 experiencing themes from the lifestyle.
NIIGATA in 10
The core of play is people. Good stuff is always snuggling up to people.
The pleasure of collecting. It makes our lives more rich.
The essence of handcraft. The power of creating one and only existence.
The happiness of cooking. The smiling face at the dinner table. Good kitchen tools have the power to create that.
The knives made in Niigata is loved by people all over the world.
Drink with good vessels and taste with good table wear. I want you to feel the difference of the taste.
The things we use at work would be better if it was a reliable partner.
Dressing up with technique and tradition. People wearing them will make them become colorful.
Functionally, beautiful things make our lives bright.
The function and static beauty. That shape can heal people.